Selling Your Services

To help customers plan, design, recommend, install and service their Citrix solutions requires the expertise and support only you can provide. Customers need to receive transparent access from the broadest range of devices to reach their applications and information, which presents huge opportunities for you to increase revenues by offering services that include network or virtualization assessments, design and installation, post-installation technical support, and product updates.

Given the economic reality of consolidating servers into datacenters, maximizing IT efficiencies, remote user and branch office connectivity needs, there is no better time to help customers through the process by selling your services. Partnering with Citrix can help you accomplish this.

Reselling Citrix Maintenance and Consulting Services

Citrix gives you the ability to resell Citrix technical support agreements to meet your customers’ needs and make a substantial margin in the process. This provides customers with current software updates and hardware warranty, enabling you to receive the highest customer satisfaction ratings. We also offer reselling of Citrix Consulting services, a world-class professional team focusing on engagements with enterprise customers who have complex, mission-critical, or large-scale deployments of Citrix technologies.

Up-selling and Cross-selling Opportunities

Citrix key product lines are offered in three or four different editions: Express, Standard, Enterprise, and Platinum. This format provides flexibility based on customer requirements, application functionality and system scalability. This allows you the opportunity to get in to an account with a lower initial customer investment and up-sell as Citrix solves new issues with new features and functions and as the customers’ needs grow or change. For example, many customers start with a Standard version to solve an initial problem for one or two remote offices and when their initial need is satisfied the opportunity is presented for you to up-sell to Enterprise or Platinum editions.

Citrix solutions tackle business challenges across industry verticals such as Financial Services, Healthcare, Retail, Government, Education, Telecommunications and Manufacturing. Some of the business solutions Citrix specializes in are Business Continuity, Data Security, Green Computing, Workforce Mobility and Branch Office consolidation. This range of verticals and business solutions present an opportunity for cross-selling. For example, if you have sold into a Financial Services customer with a Citrix Data Security solution, the opportunity is to cross-sell with a Workforce Mobility solution.


For more information, contact Citrix EMEA Partner Operations.